1 hour left to land savings on Apple, Dyson and more

If you’ve been on social media lately, you’ve probably seen October dubbed ‘lock-in season’, and for good reason. After a summer of travel, socialising and soaking up the sunshine, it’s only natural that some of your healthy habits might’ve slipped. So, what better time than an Amazon sale to stock up on fresh health and fitness essentials and get back into your routine?

As always, our shopping editors are on hand, using their expert eye (and years of deal-hunting experience) to round up the very best discounts you won’t want to miss during the sale.

Shop all the best deals live on Amazon now

Read more: Best Prime Day baby deals

Read more: Best Prime Day beauty deals

Prime Big Deal Days are the perfect time to invest in a fitness tracker. Whether you’re starting a new health journey or upgrading your tech, you’ll find huge discounts on top brands. Track your workouts, sleep, and recovery with ease, and save big while boosting your motivation to move more this autumn.

If you’re looking for one at around the £100 mark, we recommend the HUAWEI WATCH FIT 4 that’s currently sporting a strong 28% discount. If you’re keen to invest in something a little pricer, the Garmin fēnix ​​7X Pro Solar is a great option with its 37 day battery life, and it currently has £80 off the full price.

Prime Big Deal Days are ideal for upgrading your home gym setup. From adjustable dumbbells and resistance bands to treadmills and yoga mats, there are huge savings to be had. Stock up on quality equipment to make working out at home easier, more efficient, and budget-friendly this autumn.

We have our eye on this WalkingPad C1 treadmill so we can continue to get our steps in this winter, as well as the Northdeer Adjustable Dumbbells so we can strength train without leaving the house.

If you’ve been eyeing up a Peleton for a while but find the price a bit steep, you’ll be pleased to see it currently has over £600 slashed off the price.

NordicTrack T Series 5 Treadmill

Now 20% Off

Northdeer Dumbbells Set Adjustable 5kg Pair

Now 16% Off

Sperax Walking Vibration Pad with APP

Now 41% Off

BRAINGAIN 17-in-1 Adjustable Dumbbells Set 40kg Pair

Now 12% Off

WalkingPad C1 Treadmill

Now 16% Off

Amazon Basics Neoprene Dumbbells

Now 23% Off

Dripex Exercise Bike

Now 17% Off

Phoenix Fitness Vinyl Kettlebell 8kg

Now 35% Off

Liforme Classic Yoga Mat

Now 20% Off

Foldable Water Rowing Machine Wooden with LCD Monitor

Now 53% Off

RHINOSPORT Door Pull Up Bar Doorway Chin Up Bar

Now 23% Off

RENPHO Massage Gun

Now 19% Off

TheraGun Relief

Now 23% Off

The arrival of autumn and winter usually means it’s time to do a bit of a beauty cupboard refresh. We’re thinking heavier moisturisers, targeted serums, and maybe some gradual tan to keep some colour while the sunshines on hiatus.

We’re seeing discounts on some of our favourite brands, including Garnier, L’Oreal, Medik8, with savings of up to 55% on some of our top products.

Dyson Dyson Airwrap i.d.™ Multi-Styler and Dryer

Now 24% Off

Aveeno Face Calm+Restore Oat Gel Moisturiser

Now 42% Off

Garnier Vitamin C Daily UV Brightening Fluid Sheer Glow

Now 46% Off

L’Oreal Paris Retinol & Niacinamide Night Cream 50ml

Now 53% Off

Garnier Summer Body Hydrating Gradual Tan Moisturiser

Now 24% Off

nars Urban Decay All Nighter Setting Spray 118ml

Now 42% Off

Medik8 Crystal Retinal 3 Serum 30ml

Now 20% Off

Maybelline Lifter Gloss Plumping Hydrating Lip Gloss Hyaluronic Acid

Now 39% Off

Maybelline Maybelline Lash Sensational Waterproof Mascara – Black

Now 30% Off

Garnier Micellar Rose Water Cleanse & Glow 400ml

ELEMIS Pro-Collagen Cleansing Balm

Now 30% Off

Oral-B iO2 Electric Toothbrush

Now 62% Off

As we’ve already mentioned, many across the UK are using October as a month to reassess their health and fitness goals. If you’ve been thinking about implementing a new supplement into your rotation, plenty of our favourites are currently discounted.

If you’ve caught the running bug, we recommend taking a look at stocking up on some energy gels (like the Science In Sport GO Isotonic Energy Gels) because these can be a real money drain over time if you’re doing a lot of endurance sport.

HIGH5 ZERO Electrolyte Tablets

Now 49% Off

Warrior Warrior Supplements Essentials Creatine Powder, 300 g

Now 43% Off

Science In Sport GO Isotonic Energy Gels

Now 32% Off

PhD Nutrition Diet Whey High Protein Lean Matrix

Now 19% Off

Free Soul Hydrate

Now 33% Off

Vita Premium Vitamin D 4,000 IU Softgels

Now 62% Off

TRIP Magnesium Glycinate Powder

Now 43% Off

Applied Nutrition ABE Pre Workout

Now 26% Off

Collagen Gummies by Free Soul

Now 55% Off

Myprotein Clear Whey Isolate Protein Powder

Now 46% Off

Liquid I.V. Hydration Sachets | Passion Fruit |

Now 30% Off

ESN Vitamin Stack

Now 40% Off

Any new parent knows exactly how expensive getting ready for a new arrival can be. You need a car seat, a pram, a cot, bottles, and so much more – it can be overwhelming. Thankfully, Amazon has your pack with plenty of discounts from our favourite brands including Tommee Tippee and Maxi-Cosi included in the sale.

Happiest Baby SNOO Smart Sleeper Baby Cot

Maxi-Cosi Nomad Plus

Now 33% Off

Tommee Tippee Closer To Nature Baby Healthcare Kit

Now 40% Off

Baby Einstein, Neptune’s Ocean Discovery Activity Jumper & Bouncer

Now 19% Off

VTech VTech VM3250 Video Baby Monitor with Camera

Now 31% Off

WaterWipes 18-pack

Now 25% Off

Owlet Dream Duo

Now 27% Off

Infantino Flip Advanced 4-in-1 Baby Carrier

Now 43% Off

When is Amazon Prime Day 2025?

Amazon has confirmed that Amazon Prime Big Deal Days run from today, October 7 until 23:59 on October 8.

When does Amazon Prime Day end?

The sale is well underway, and will be finishing up this evening at 23:59 October 8. That means the sale has sadly entered its second and final day, so if there’s anything you’ve been umming and ahing about, we’d recommend making your decision soon.

How many times does Prime Day happen a year?

As we had the last Prime Day sale only three months ago, you could be feeling some major déjà vu seeing there’s another similar sale so soon. While in years gone by Amazon would stick to one major Prime Day sale a year, they now host similar events in March, July and October.

What is Amazon Prime Big Deal Days?

Launched in 2015 to celebrate Amazon’s 20th anniversary, Prime Day has evolved into a major annual shopping event over the years. It offers exclusive deals to Prime members across various categories, including electronics, fashion, home goods, and, notably for Women’s Health readers, health and wellness products.

The sale features some of the best deals of the year across thousands of products, from bestselling tech and home appliances to premium beauty, fitness, and health essentials. Over time Prime Day has grown into a global shopping phenomenon that now rivals Black Friday and Cyber Monday, making it a must-shop event for anyone looking to save big on top-rated products, including everything from smartwatches and running shoes to skincare tools and protein powders.

While Prime Day used to be an annual event, the e-retailer now hosts three similar sales a year: one in March, one in July and one in October.

Do you need to be a Prime member to shop on Amazon Prime Day?

Yes, you do need to be an Amazon Prime member to access the exclusive deals available during Amazon Prime Big Deal Days.

The sale is specifically designed as a benefit for subscribers, offering some of the biggest discounts of the year across every category. Think tech, beauty, wellness, fitness, fashion, and more.

If you’re not already a member, the good news is that Amazon offers a 30-day free trial, which gives you full access to all the Prime Day deals without paying a penny upfront.

You’ll also be able to take advantage of other Prime perks, like free next-day delivery, Prime Video, and access to Amazon Music. Just make sure to sign up before the sale starts to take advantage of the discounts. And if you decide Prime isn’t for you, you can cancel before the trial ends. It’s a simple way to shop smarter and save big, especially on health and wellness products that rarely go on sale.

How do I find the best deals on Amazon Prime Day?

Let’s be real, Amazon sales can be overwhelming. With thousands of offers flashing across your screen, it’s easy to miss the gems. That’s where we come in. We’ll be curating only the best health and fitness deals from trusted brands and top-rated products we’ve tested (and loved) or want to try for ourselves.

Here are some of our top tips to shop smarter:

– Add to basket early: If you see something you love, add it now. Prices can drop suddenly during the sale.

– Use the Amazon app: Turn on notifications for lightning deals.

– Check price history: Tools like CamelCamelCamel can show you if a discount is genuinely good.

SHOP LIVE DEALS ON AMAZON

Not an Amazon Prime member yet? It’s easy to sign up and you even get a free 30-day trial — you need to be a member to shop the deals!

Jessica O’Donnell is Women’s Health UK’s Ecommerce Editor, specialising in testing the latest and greatest product releases in Beauty, Gym Wear, Fitness, Health and, as well as finding the best deals during sales events such as Black Friday and Amazon Prime Day.  

Jessica is passionate about helping women choose products that will help them look and feel their best. She looks after some of Women’s Health’s most important guides, including the best mattresses for back pain, the best fitness trackers, and the best bikinis for big busts (she’s got range!).  

Jessica has been a writer since 2018, and her work can be found in publications such as ELLE Australia, Harper’s Bazaar Australia, Runner’s World and Cosmopolitan UK. When she’s off the clock, Jessica can easily be found either nagging her friends to join her for a long run, bragging about her Oura Ring sleep stats, trying out a new pilates studio or adding to the ever-growing stack of books on her bedside table.  

You can keep up with Jessica on Instagram @jessicajeanodonnell