AXA launches global health product for SMEs

AXA Global Healthcare has announced the launch of its newest and most customisable product to date, Global Health Adapt, designed to meet the needs of small and medium-sized enterprises (SMEs) with a globally based workforce. The product will be available for all new business from the beginning of January 2025.

Global Health Adapt provides comprehensive, modular healthcare coverage that adapts to the evolving needs of SMEs and their employees, no matter where they are in the world. With more companies now supporting staff working abroad, ensuring their health and that of their families is looked after, is essential to sustainable business growth. AXA’s Global Health Adapt product addresses this by offering SMEs customisable health insurance options that scale with their workforce.

This will be the first time that AXA Global Healthcare will be offering its latest innovations into a new product. Global Health Adapt will come with the following:

• The ground-breaking Healthcare Payment Card, which will make payments a lot simpler. When clients choose the Outpatient module, their employees can pay for eligible outpatient treatment using the healthcare payment card with just a tap of their mobile device and without using their own funds or filling in any claims forms. No pre-pay. No pre-loading. No-pre-authorisation.

• The new all-in-one app which enables employees to manage their policies, benefit from personalised wellness features, and receive medical support through services such as Virtual Care. From policy documents and claims to proactive health support, the app is designed to be an all-encompassing health solution for globally distributed teams.

With AXA’s powerful reputation as a global health insurance leader, Global Health Adapt is more than just a health insurance product—it’s a commitment to ensuring employees receive care wherever they are, helping SMEs foster a healthy, productive workforce, and empowering businesses to focus on growth without compromising employee well-being.

The product was previewed at global events over the last few weeks and was met with excitement from key intermediaries. One guest from the Hong Kong event said of the launch: “Very innovative, the product. Easy to digest, very well organised and I can’t wait to introduce it to my clients.

“What stood out is the flexibility of the modules, and the understanding of the local markets- with the semi-private room option being catered for in this market. I appreciate that you introduced it in HK market first”

Xavier Lestrade, CEO of AXA Global Healthcare said: “In today’s increasingly global economy, running a small or medium enterprise (SME) presents unique challenges, especially when it comes to managing a dispersed workforce. From navigating tight budgets and manoeuvring an unpredictable market to seizing new opportunities and scaling up, business owners are constantly balancing local operations while keeping their international employees’ wellbeing top of mind.

“I am thrilled that we are bringing to market a transformative insurance solution tailored to these businesses’ unique needs. While the IPMI industry has previously lagged behind in product innovation, we’ve created a solution which adapts to the evolving needs of SMEs.

“Human experience matters in insurance and is just as important as digital-based experience, and this is where we, at AXA – Global Healthcare, are aiming to make a difference with a new proposition that combines excellence in customer care with a ground breaking tap & go payment card and a new all-in-one app (insurance, wellbeing and telehealth services in one single app available 24/7, everywhere in the world).

“AXA is the largest Health & Employee Benefits insurer in the world (excluding the US), and we will leverage this scale to grow our International Heath (IPMI) business over the next 5 years. The SME market is a core pillar of this growth vision.”