WeShop Announces Offerings in the Health and Fitness Category with Nike, Adidas, GNC Under Armour and Other Leading Retailers
NEW YORK, Feb. 11, 2026 (GLOBE NEWSWIRE) — WeShop Holdings Limited (“WeShop” or the “Company”) (NASDAQ: WSHP), the world’s first community-owned social commerce platform, today announced access to leading health and fitness brands, including Adidas, Under Armour, Nike, ASICS, and GNC, through its marketplace, helping consumers stay committed to their health and wellness goals well into the new year.
Within the WeShop app, members can shop a curated selection of health and fitness essentials spanning performance apparel, footwear, supplements, and recovery products. By integrating trusted category leaders into its marketplace, WeShop ties everyday wellness purchases to its ownership-driven model, reinforcing long-term engagement beyond seasonal resolutions. Research shows that commitment to New Year’s fitness goals often fizzles fast: surveys find that only about 8% of people actually achieve their resolutions, with studies reporting that nearly 60% of participants abandon their goals within the first six weeks of the year and roughly 80% of fitness-related resolutions fail by mid-February, highlighting a steep early drop-off in motivation and adherence.
With ShareBack™, purchases that align with lifestyle goals also contribute toward building potential equity through the platform. By leveraging its established network of health and fitness brands, WeShop integrates ShareBack™ rewards directly into the shopping experience. This approach reinforces WeShop’s differentiated model of community ownership, where shopping activity contributes to potential equity participation.
WeShop continues to expand access to ShareBack rewards across a broad range of retail categories in the U.S. and U.K., including fashion, electronics, beauty, home goods and travel. Through ShareBack™, members earn WePoints from shopping and referrals, which may convert into ownership in WeShop, aligning everyday spending with long-term participation in the platform’s growth.
“WeShop is built around empowering our community not just to shop, but to own the things that matter to them,” said James Fox, head of commercial at WeShop. “By curating essential performance gear, footwear, and nutritional support from category leaders like Adidas, Under Armour, Nike, ASICS, and GNC, we’re helping our community maintain their fitness focus year-round.”
Retailers are available immediately through the WeShop app. For more information on WeShop and its growing list of retail partners, visit https://we.shop/mobile-app/.
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